About

Play enough golf and you start to notice how strange the things people say out there really are. “Cart path only — suggestions, not rules.” “I don't do bird watching.” “How's my driving?” Nobody plans these lines. They just fall out somewhere around the turn, everyone laughs, and they're forgotten by the next tee box.

We started writing them down instead. Every shirt in this collection began as something somebody actually said during a round — and then our kids drew it.

That's the whole idea. The designs are theirs. They come up with the concepts, work through the artwork, argue about the details, and see it through to a finished shirt that real people buy and wear. Along the way they're picking up the things that are hard to teach any other way: how to take an idea seriously, how to finish something, how a small business actually works.

The proceeds go to the kid who made the design.If a shirt sells, that money is theirs — toward a mission trip, toward college, toward whatever they're working for. Buying one isn't a donation and it isn't charity. It's a kid earning it, and you getting a shirt worth wearing.

This is a joint effort between two families — my brother Wade Fieber's and mine. Our kids design together, we all play together, and the brand is genuinely built around the rounds we spend as a family.

Everything is still made with intent: clean lines, good blanks, and a palette that belongs on a golf course in Augusta Green and Antique Gold. But behind it is something simpler — two families who love this game, a group of kids who love to draw, and a brand that takes both seriously without ever taking itself too seriously.